By:Joshua Feinberg Most of your sweet spot small business clients are just starting to gain awareness of the value of certifications. But most sweet spot clients don't know enough about IT to appreciate and pay for the differences in different levels of certification. In this article, you'll learn what your clients are looking for with your IT certifications. What Do IT Certifications Mean to Your Clients? If you present a staff member who's an MCP or CNA who has an entry-level certification and then next week you send someone in who's an MCSE or a more senior level certification or a Cisco certified SE (like a CCIE), it's not going to mean much to your clients. Your clients are probably going to have an appreciation for what certification is because they know they want to have someone that passed the test. However, your clients won't want to pay sky-high hourly billing rates for the more senior levels of IT certification. From a practical standpoint, with most sweet spot small businesses, senior-level IT certifications don't matter all that much since most of the time the projects and tasks you will be working on are not that technical. And the tasks and projects that are very technical can be subcontracted out. The Technology Curve in Small Businesses Keep in mind with sweet spot small businesses that they're often years behind the technology curve. So you don't necessarily need to invest in keeping your skills and IT certifications up-to-the-minute. The Bottom Line About IT Certifications Small businesses will be so many years behind the curve that just basic, advanced-beginner to intermediate-level technical skills will be adequate IT certifications to carry you through most of your sweet spot IT clients' needs. Copyright Notice: Copyright MMI-MMVI, PC Support Tips .com. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance} Most of your sweet spot small business clients are just starting to gain awareness of the value of certifications. But most sweet spot clients don't know enough about IT to appreciate and pay for the differences in different levels of certification. In this article, you'll learn what your clients are looking for with your IT certifications. What Do IT Certifications Mean to Your Clients? If you present a staff member who's an MCP or CNA who has an entry-level certification and then next week you send someone in who's an MCSE or a more senior level certification or a Cisco certified SE (like a CCIE), it's not going to mean much to your clients. Your clients are probably going to have an appreciation for what certification is because they know they want to have someone that passed the test. However, your clients won't want to pay sky-high hourly billing rates for the more senior levels of IT certification. From a practical standpoint, with most sweet spot small businesses, senior-level IT certifications don't matter all that much since most of the time the projects and tasks you will be working on are not that technical. And the tasks and projects that are very technical can be subcontracted out. The Technology Curve in Small Businesses Keep in mind with sweet spot small businesses that they're often years behind the technology curve. So you don't necessarily need to invest in keeping your skills and IT certifications up-to-the-minute. The Bottom Line About IT Certifications Small businesses will be so many years behind the curve that just basic, advanced-beginner to intermediate-level technical skills will be adequate IT certifications to carry you through most of your sweet spot IT clients' needs. Copyright Notice: Copyright MMI-MMVI, PC Support Tips .com. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance} Article Source: http://www.redsofts.com/articles/ Joshua Feinberg helps independent PC Support professionals get more steady, high-paying PC support clients. Learn how you can get more monthly recurring PC Support revenue with Joshua's free training recording now at www.PCSupportTips.com More Articles from Computer Certification Category: Cisco CCNP / BCMSN Exam Tutorial: Dynamic VLANs and VMPS Cisco CCNP / BSCI Certification: The BGP Attribute “MED” Cisco CCNP / BSCI Tutorial: Route Summarization With RIP And EIGRP Cisco CCNA Certification: The Importance Of Hands-On Practice Passing Your MCSE Exams On The Road To Microsoft Certification Cisco CCNA Certification Exam Tutorial: Configuring And Troubleshooting VTP Cisco CCNP Certification / BCMSN Exam Tutorial: Writing QoS Policy Cisco Certification: Putting Together Your Own Home Practice Lab Cisco Home Lab Tutorial: Buying And Building A Frame Relay Switch Cisco CCNA Exam Tutorial And Case Study: VLANs and IP Connectivity Cisco CCNA Exam Tutorial: Five ISDN Details To Remember Cisco CCNA / CCNP Home Lab Setup: How To Configure Reverse Telnet Cisco CCNA Certification: Defining And Creating Collision Domains Securing Your Network And Your Career With Cisco's CCSP Certification Cisco CCNP / BSCI Exam Tutorial: Configuring And Troubleshooting OSPF Virtual Links

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