By:Halstatt Pires I’m a publisher for numerous sites. I HATE many of your articles. Here’s why I hate your headline and what you can do about it. The Headline There is a school of thought out there that your headline should be designed to captivate readers. In the real world, this is probably true. When I am looking for articles, it is not. I want keywords front and center in an article headline. This may come as a shock, but I am using your articles as part of a search engine optimization effort on sites. With seo, the keywords always come first. ALWAYS! Consider the following examples: 1. California Real Estate – The Secret to Making a Bundle 2. The Secret to Making a Bundle in California Real Estate The first headline is by far the best. The keywords are front and center. I can easily turn this headline into a meta title for site page. More importantly, this tells me that you may be a writer that understands what I want. I am going to click through to your article and read it. If the rest of the article is done in the correct format, I am going to publish this article on my site AND I am going to add you name to my worthy authors list. When I need new articles, I will go out of my way to see if you have published anything new. The second headline is a disaster. The keywords are at the end of the headline, which is terrible for search engine optimization purposes. This is a waste of my time and tells me to avoid your articles. If I can’t find enough articles with the proper headline, I may come back and read yours. Then again, I may not. Captivating Headlines Now you may be thinking you need a captivating headline because you want to capture as many readers as possible. You DO NOT. I’ve already done the job for you. My sites already have traffic. I am delivering the readers to your article. They will read it if it is on the site. Of course, you’ll have to put the keywords first to get my attention. Writing a headline is a fairly simple process. So do it! I’m a publisher for numerous sites. I HATE many of your articles. Here’s why I hate your headline and what you can do about it. The Headline There is a school of thought out there that your headline should be designed to captivate readers. In the real world, this is probably true. When I am looking for articles, it is not. I want keywords front and center in an article headline. This may come as a shock, but I am using your articles as part of a search engine optimization effort on sites. With seo, the keywords always come first. ALWAYS! Consider the following examples: 1. California Real Estate – The Secret to Making a Bundle 2. The Secret to Making a Bundle in California Real Estate The first headline is by far the best. The keywords are front and center. I can easily turn this headline into a meta title for site page. More importantly, this tells me that you may be a writer that understands what I want. I am going to click through to your article and read it. If the rest of the article is done in the correct format, I am going to publish this article on my site AND I am going to add you name to my worthy authors list. When I need new articles, I will go out of my way to see if you have published anything new. The second headline is a disaster. The keywords are at the end of the headline, which is terrible for search engine optimization purposes. This is a waste of my time and tells me to avoid your articles. If I can’t find enough articles with the proper headline, I may come back and read yours. Then again, I may not. Captivating Headlines Now you may be thinking you need a captivating headline because you want to capture as many readers as possible. You DO NOT. I’ve already done the job for you. My sites already have traffic. I am delivering the readers to your article. They will read it if it is on the site. Of course, you’ll have to put the keywords first to get my attention. Writing a headline is a fairly simple process. So do it! Article Source: http://www.redsofts.com/articles/ Halstatt Pires is with the Internet marketing firm - www.marketingtitan.com - a San Diego Internet marketing and advertising company. More Articles from Article Writing Category: Write Articles That Convert In 10 Minutes Flat How Three Accidents Created A Writer Writing Press Releases Finding Your Voice How To Make Money Using Your Computer Your Signature Files Significance How to Write Articles for Profit Power of The Written Word (Part V)- How to Write Articles for Profit The Quick and Easy Way To Write Free Reprint Articles The Wrong Way to Write Articles Are Big Ticket Items for Everyone? The Right Way to Write Articles Benefits of Article Writing: Signatures & Resource Boxes Benefits of Article Writing: Foundations Of A Home-Based Business Choosing a Topic For Your Article

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