By:Helen Chow
Promoting your internet business can be done in hundreds of ways, some of
which are more effective, some less so. Others can be total flops. But what
matters at the end of the day is simply this: RESULTS…RESULTS…
RESULTS. All your efforts should be geared to this one goal alone: Results
that put money in your wallet. So what really works?
1. People just cannot resist…FREE! Yes, FREE - people love it!
Imagine: You are out shopping for perfume. You pass the cheese counter. A
gorgeous lady offers sample tastings of smelly, bluey Gorgonzola. You hate
cheese, it gives you eczema. But you take some all the same – maybe not to
eat, but because it is free. Lesson: If it is free, people will take it. In your
online business, send out free newsletters; offer a free trial period; free
services; free information. Tease your potential customers, for example, with
FREE PC reports or PC scans. After running these free services, alert the
customer of problems (potential and existing) on their credit record or PC.
Then show them what it is or repair the problem for a fee. This can be an
effective way to get information to your potential customers, create sales or
to generate traffic to your site.
2. Turn KNOWLEDGE into traffic to your site.
You are probably be an expert on your product/ business. Leverage this
expertise by writing articles and publishing them in an ezine or an article
information site. The most effective way is to give away your articles for
– FREE! In return, ask the publisher for authorization to include a byline. A
byline is a very short summary of the author, his credentials and website.
Your byline is a way to claim a ‘visible’ place, a niche on the world wide
web for you/your business. With time, readers will come to regard you as
an expert in your area of specialization. The logical progress and outcome
will be trust in you/your site as a source of credible information.
3. Click-Click-Click to riches
Some search engines allow the purchase of website rankings.This is an
excellent, inexpensive and effective online marketing technique. With
Pay-Per-Click programs, you choose keywords that are relevant to your site,
and determine yourself the bid prices for each keyword/s. When surfers
enter these words, your site will appear with other sites bidding the same
words. Higher price bid words rank the site higher in the list. You are only
billed for that click if the surfer chooses to view your site. Many Pay-Per-Click
programs offer other benefits such as updated lists of commonly used
keywords.
4. In the Real World, we live…OffLine. Advertise there too.
You business may be online, but…remember that in the real world,
everything else is offline. Utilise the myriad media advertising available:
Newspapers, magazines, the radio, the television. Send out press releases
to distribute your information to thousands of people across the country you
live in.
5. Net-keting
We are not islands unto ourselves. Many online entrepreneurs share similar
marketing ideas as you. Networking with these people via link-exchanges
and customer referrals could bring exponential growth to your online
business. However, caution must be exercised in the choice of a networking
partner: everything that you recommend is a reflection of yourself/your
business, hence you owe it to yourself to do due diligence and ascertain
that your networking partner is reputable.
Helen Chow
ND, Dip. Herb, B.Sc.
Entrepreneur, Naturopath, Herbalist, Internet Home Business Entrepreneur
Promoting your internet business can be done in hundreds of ways, some of
which are more effective, some less so. Others can be total flops. But what
matters at the end of the day is simply this: RESULTS…RESULTS…
RESULTS. All your efforts should be geared to this one goal alone: Results
that put money in your wallet. So what really works?
1. People just cannot resist…FREE! Yes, FREE - people love it!
Imagine: You are out shopping for perfume. You pass the cheese counter. A
gorgeous lady offers sample tastings of smelly, bluey Gorgonzola. You hate
cheese, it gives you eczema. But you take some all the same – maybe not to
eat, but because it is free. Lesson: If it is free, people will take it. In your
online business, send out free newsletters; offer a free trial period; free
services; free information. Tease your potential customers, for example, with
FREE PC reports or PC scans. After running these free services, alert the
customer of problems (potential and existing) on their credit record or PC.
Then show them what it is or repair the problem for a fee. This can be an
effective way to get information to your potential customers, create sales or
to generate traffic to your site.
2. Turn KNOWLEDGE into traffic to your site.
You are probably be an expert on your product/ business. Leverage this
expertise by writing articles and publishing them in an ezine or an article
information site. The most effective way is to give away your articles for
– FREE! In return, ask the publisher for authorization to include a byline. A
byline is a very short summary of the author, his credentials and website.
Your byline is a way to claim a ‘visible’ place, a niche on the world wide
web for you/your business. With time, readers will come to regard you as
an expert in your area of specialization. The logical progress and outcome
will be trust in you/your site as a source of credible information.
3. Click-Click-Click to riches
Some search engines allow the purchase of website rankings.This is an
excellent, inexpensive and effective online marketing technique. With
Pay-Per-Click programs, you choose keywords that are relevant to your site,
and determine yourself the bid prices for each keyword/s. When surfers
enter these words, your site will appear with other sites bidding the same
words. Higher price bid words rank the site higher in the list. You are only
billed for that click if the surfer chooses to view your site. Many Pay-Per-Click
programs offer other benefits such as updated lists of commonly used
keywords.
4. In the Real World, we live…OffLine. Advertise there too.
You business may be online, but…remember that in the real world,
everything else is offline. Utilise the myriad media advertising available:
Newspapers, magazines, the radio, the television. Send out press releases
to distribute your information to thousands of people across the country you
live in.
5. Net-keting
We are not islands unto ourselves. Many online entrepreneurs share similar
marketing ideas as you. Networking with these people via link-exchanges
and customer referrals could bring exponential growth to your online
business. However, caution must be exercised in the choice of a networking
partner: everything that you recommend is a reflection of yourself/your
business, hence you owe it to yourself to do due diligence and ascertain
that your networking partner is reputable.
Helen Chow
ND, Dip. Herb, B.Sc.
Entrepreneur, Naturopath, Herbalist, Internet Home Business Entrepreneur
Article Source: http://www.redsofts.com/articles/
I graduated in Marketing and have always been an entrepreneur in
fields that include Gourmet French/Fusion Food, Naturopathy, Herbalism,
Astrology, Travel, Writing and, of course, Internet Marketing. I find the
Internet so amazing - it allows me to 'carry' my work with me anywhere I go!
The best home-based business ideas and opportunities so you can
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