By:Terry Lefton Bidding to restore some luster to its showcase sub-brand, Nike is cutting retail distribution of its Jordan brand footwear in half beginning with the critical back-to-school selling season, with new ads due in July. Jordan brand chief Larry Miller said that while sales of the latest Air Jordan XV sneaker have exceeded expectations, "We've been riding the brand pretty hard for awhile, because regardless of the state of the market, Jordan is a constant. Now we want to get back to the days when people stood in line for the product." Nike and every athletic shoe brand has suffered from a glut of models and retailers. While marketers generally have cleaned up excess inventory, the problem of too many stores persists--especially in malls, producing a sales environment that only competes on price. Nike also plans to expand its apparel into non-shoe accounts, such as department stores and urban outlets. "The idea is to have a look that's a mix of authentic athletic and style' said Miller. Spending levels will stay consistent at $12 million, as will creative, which casts Jordan in a more supervisory role to better showcase active endorsers like Eddie Jones, Randy Moss and Derek Jeter. "We will always use Michael but we cant really show him slam dunking anymore," said Miller. Bidding to restore some luster to its showcase sub-brand, Nike is cutting retail distribution of its Jordan brand footwear in half beginning with the critical back-to-school selling season, with new ads due in July. Jordan brand chief Larry Miller said that while sales of the latest Air Jordan XV sneaker have exceeded expectations, "We've been riding the brand pretty hard for awhile, because regardless of the state of the market, Jordan is a constant. Now we want to get back to the days when people stood in line for the product." Nike and every athletic shoe brand has suffered from a glut of models and retailers. While marketers generally have cleaned up excess inventory, the problem of too many stores persists--especially in malls, producing a sales environment that only competes on price. Nike also plans to expand its apparel into non-shoe accounts, such as department stores and urban outlets. "The idea is to have a look that's a mix of authentic athletic and style' said Miller. Spending levels will stay consistent at $12 million, as will creative, which casts Jordan in a more supervisory role to better showcase active endorsers like Eddie Jones, Randy Moss and Derek Jeter. "We will always use Michael but we cant really show him slam dunking anymore," said Miller. Article Source: http://www.redsofts.com/articles/ GlobeKicks.com - The Lastest Nike Air Jordan Fashion More Articles from Shoes Category: You're Wearing Crocs? How to Choose the Right Pointe Shoe for Ballet Dancing Stylish Shoes For Spring and Summer How to Pick the Perfect Shoes Looking For Discount Shoes? Choosing The Right Shoe For You What is the full description of a thigh high boot? How to Select a Pair of Quality Steel Toe Shoes Why I Love BCBG Shoes Five Pairs of Shoes That Every Woman Should Have Why are People Buying Shoes Online? Let Me Count the Ways Shoe Designer Bathing Ape comes to Manhattan, leases 91 Greene St Birkenstocks - Comfortable Sandals That Are Good For Your Back Nike Primes Shoe Biz for Jordan Play Why BCBG Shoes Are Superior

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