If you are like most ezine publishers you want more ideas that

work. But hold on a minute what about all the key strategies that

you have overlooked?

1 Teamwork:

Hook up with a fellow publisher who does not compete directly

with you. I do this to find out what really works. Share ideas

and results. Brainstorm even by email and you will discover

new ways to promote your newsletter that you will not have

spotted before.

You could save yourself weeks or months of wasted effort if

you know which strategy people are responding to today. And

not what used to work last year when that guru wrote his

expensive ebook with all the answers that were true back then.

For example, last week I learned from a fellow ezine writer that

his new ecourse was taking off like a rocket. So, I have

cancelled my plans to write another ebook and instead I am

working on developing an ecourse. And when it comes to promoting

my new ecourse I already know an expert I can check in with

instead of spending weeks to learn what works best.

2 Help other ezine publishers to get what they want:

Spend time solving the problems that other ezine publishers face.

For example, read their back issues and point out ways they can

offer an even better product. If you can help them to get more

subscribers you will be rewarded with your articles getting

priority treatment and appearing in their upcoming issues.

Do these other publishers offer a free report to new subscribers?

Ask if they would like one suitable for their audience and then

produce one that focuses on your area of expertise. They get more

subscribers by offering a truly useful report and you benefit by

getting your byline in front of even more people.

Give first and you will be amazed at how receptive people are to

working with you for mutual gain. You will immediately stand out

from the crowd in a world where so many people always wants

something without any consideration for the needs of the other

person.

3 Use information as a bonus:

Write an ebook or ecourse with genuinely useful information and

offer it to other ezine publishers. Let them use it as a special

bonus to keep their existing subscribers coming back for more.

They will also benefit from referrals when their readers pass on

the newsletter to friends so that they too can read your ebook or

ecourse.

Too many ezines are short on great articles they can use. There

are plenty of articles available out there but very few high

quality ones that you will use in your own ezine.

The same applies when ezine authors want to offer incentives to

encourage their readers to buy their own information products. If

you give publishers a high quality ebook or ecourse that they can

bundle with their information product you will get your message

out to a lot of people and very quickly.

These tactics could help you to build your ezine in ways you

never considered before now. Test them for yourself and enjoy new

success with your ezine.

Peter Murphy is a writer and ezine publisher. He has a number of

information products that you are welcome to use to promote your

ezine. For details send mailto:3infoproducts@sendfree.com

If you are like most ezine publishers you want more ideas that

work. But hold on a minute what about all the key strategies that

you have overlooked?

1 Teamwork:

Hook up with a fellow publisher who does not compete directly

with you. I do this to find out what really works. Share ideas

and results. Brainstorm even by email and you will discover

new ways to promote your newsletter that you will not have

spotted before.

You could save yourself weeks or months of wasted effort if

you know which strategy people are responding to today. And

not what used to work last year when that guru wrote his

expensive ebook with all the answers that were true back then.

For example, last week I learned from a fellow ezine writer that

his new ecourse was taking off like a rocket. So, I have

cancelled my plans to write another ebook and instead I am

working on developing an ecourse. And when it comes to promoting

my new ecourse I already know an expert I can check in with

instead of spending weeks to learn what works best.

2 Help other ezine publishers to get what they want:

Spend time solving the problems that other ezine publishers face.

For example, read their back issues and point out ways they can

offer an even better product. If you can help them to get more

subscribers you will be rewarded with your articles getting

priority treatment and appearing in their upcoming issues.

Do these other publishers offer a free report to new subscribers?

Ask if they would like one suitable for their audience and then

produce one that focuses on your area of expertise. They get more

subscribers by offering a truly useful report and you benefit by

getting your byline in front of even more people.

Give first and you will be amazed at how receptive people are to

working with you for mutual gain. You will immediately stand out

from the crowd in a world where so many people always wants

something without any consideration for the needs of the other

person.

3 Use information as a bonus:

Write an ebook or ecourse with genuinely useful information and

offer it to other ezine publishers. Let them use it as a special

bonus to keep their existing subscribers coming back for more.

They will also benefit from referrals when their readers pass on

the newsletter to friends so that they too can read your ebook or

ecourse.

Too many ezines are short on great articles they can use. There

are plenty of articles available out there but very few high

quality ones that you will use in your own ezine.

The same applies when ezine authors want to offer incentives to

encourage their readers to buy their own information products. If

you give publishers a high quality ebook or ecourse that they can

bundle with their information product you will get your message

out to a lot of people and very quickly.

These tactics could help you to build your ezine in ways you

never considered before now. Test them for yourself and enjoy new

success with your ezine.

Peter Murphy is a writer and ezine publisher. He has a number of

information products that you are welcome to use to promote your

ezine. For details send mailto:3infoproducts@sendfree.com