Home /
Business /
Advertising
Action Figures: Antiques for the Common Man
By:Dave Carter
Given enough time, one boy’s toy is an antique collector’s prized possession. Strange as that may sound, there are many collectors who would love to see an original G.I. Joe or an original Star Wars action figure. Remember He-Man? Action figures tend to be based on shows, movies, or comics that always have a following, and therefore even years after companies stop producing the figures, there are individuals who still seek to collect them. There are many a man who think of all the G.I. Joes they blew up with fireworks, only to find out twenty years later how many hundreds or even thousands of dollars their collection would have been worth if it remained in mint condition!
One interesting story dealing with action figures involves Takara, a Japanese toy company. They are best known to modern toy collectors as the company that built the original Transformers action figures. In 1974 Takara created a 4-inch humanoid action figure, which was called "MicroMan." In the late 70's and early 80's this toy was brought over to the United States by the Mego Toy company, which was desperate for a hit after they made the famous blunder of passing on Star Wars. They re-named the line "Micronauts", and created enough of a back story for Marvel Comics to get a good run of comics. Mego got several years of good sales, which was about the same size as Star Wars figures, before the whole company went down.
The basic construction of the Micronauts action figure would soon be utilized by Hasbro for their new action figures: the now famous and very collectible 3-3/4" G.I. Joes (an action figure famous amongst young boys of the time for their propensity to have bad run-ins with fireworks). In recent years, the Micronauts concept has enjoyed somewhat of a resurgence. There has been a decently successful series of comic books, a trilogy of paperback novels, and a toy company called Palisades managed to re-create many of the original Micronauts molds. Now the original company is coming out with larger action figures based on the originals. Like many classics, companies want to keep dipping back for more. Why mess with success? Still it’s the old action figures that gain the most attention from collectors, so if you’re thinking about putting out the old toys from twenty years ago out in the garage sale, maybe think twice and take a second look before putting the boxes out. Who knows what you might find?
Article Source: http://www.redsofts.com/articles/
Dave is the owner of fun-action-figures.info and cheap-action-figures.info websites providing information on action figures.
More Articles from Advertising Category:
How To Write Effective Ads For Your Business
Online Viral Marketing: Is Your Business Worthy?
Radio Or Television – Is One Better Than The Other?
How To Write Effective Internet Ads That Pull Responses
Promote Your Home Business
Fax Advertising, Still Counted as an Effective marketing tool in Many Countries
Consumer Mailings, Your Direct way to Keep in Touch with Customers
Traffic Exchange - A test for continuous passion for innovation
Effective Direct Mail Campaigns
Effective Brochure Design
Start Thinking Outside the Box: A Simple Way to Get More Traffic to Your Site
How To Monetize Your Website Traffic (To Get the Most Bang for Your Buck)
6 Ways You Can Advertise Your New Business
How Loan Officers Can Make Good Relationships with Real Estate Agents
If You Build it They Will Come
|