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Search Engines and Link Popularity
By:BJ Stark
Copyright 2005 Barb Stark
Search engines are the gateway to the Internet; they are
the first tool that potential customers use to find the
products and services they need. This is why link
popularity is so important. If your web site is not found
through the search engines, you have no possibilities of
making any sales.
Link popularity refers to the ranking assigned to your
Website by the search engines. It determines the ranking
your page gets when keywords are entered into a search
engine. So,you're probably wondering, how can I get my
web site in the search engines?
Search engines are discretionary, giving status and ranking
to sites that have links to their pages from related,
quality sites. It's a simple formula, but a very important
one. All the most popular search engines employ it
to rank your web pages in their indexes.
The more commonly used your keyword is, the harder it will
be to achieve link popularity, but without achieving this
step, it is almost certain your site will never rank highly
on any search engine. But don't be discouraged; there are
tried and true ways of achieving link popularity using the
most competitive keywords.
Just linking up with a large number of other websites
will not achieve link popularity. In fact, it may have
quite the opposite effect. This is particularly true when
pertaining to websites that are nothing more than "link
farms" - pages containing line after line of indiscriminate
links. Search engines may aggressively discriminate against
your website if you are associated with a link farm, so be
sure to steer clear of them!
The next thing to bear in mind is the quality of the site
you are linking to. Never link to a page you have
reservations about your visitors seeing. The last thing you
want your website to appear as indiscriminate and cheap.
Linking to sites of poor quality can not only lessen your
link popularity, it can completely destroy it.
Copyright 2005 Barb Stark
Search engines are the gateway to the Internet; they are
the first tool that potential customers use to find the
products and services they need. This is why link
popularity is so important. If your web site is not found
through the search engines, you have no possibilities of
making any sales.
Link popularity refers to the ranking assigned to your
Website by the search engines. It determines the ranking
your page gets when keywords are entered into a search
engine. So,you're probably wondering, how can I get my
web site in the search engines?
Search engines are discretionary, giving status and ranking
to sites that have links to their pages from related,
quality sites. It's a simple formula, but a very important
one. All the most popular search engines employ it
to rank your web pages in their indexes.
The more commonly used your keyword is, the harder it will
be to achieve link popularity, but without achieving this
step, it is almost certain your site will never rank highly
on any search engine. But don't be discouraged; there are
tried and true ways of achieving link popularity using the
most competitive keywords.
Just linking up with a large number of other websites
will not achieve link popularity. In fact, it may have
quite the opposite effect. This is particularly true when
pertaining to websites that are nothing more than "link
farms" - pages containing line after line of indiscriminate
links. Search engines may aggressively discriminate against
your website if you are associated with a link farm, so be
sure to steer clear of them!
The next thing to bear in mind is the quality of the site
you are linking to. Never link to a page you have
reservations about your visitors seeing. The last thing you
want your website to appear as indiscriminate and cheap.
Linking to sites of poor quality can not only lessen your
link popularity, it can completely destroy it.
Article Source: http://www.redsofts.com/articles/
BJ Stark is the owner of Dynamic Network Resources
marketing and promotion resources
Ambers Angels
wholesale and retail sales.
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