1). AIDA and Dagmar - Models for an Advertising Agency By : Keith George
An ad agency or advertising agency is a business or service dedicated to planning, handling and creating advertising for clients. These agencies are independent of clients and provide their skills and views to sell client’s services or products.
3). Sales That Sizzle By : Barbara Gabogrecan
Advertising is about communicating information to encourage sales. The magic of using the right words and knowing best where to use them, can make a big difference to your sales.
