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1). Five Online Marketing Tactics Every Business Should Use Every online business strives to make their website unique. In my experience, there are five fundamental tactics that every online business should employ. Some are intuitive, some are not. I have found that businesses find several of them ‘inconvenient’ and choose to ignore them. Review the list and see if you are guilty of avoiding a useful tactic. 2). Increase Your Online Revenue by Narrowing Your Target Market Does the idea of narrowing your target market scare you? If you’re like thousands of other online business marketers, the answer is yes. But you’d be wrong. 3). Launching A New Product On Your Website: 5 Things You Should Never Do You’re launching a new product online and you’re expecting success. You’re excited and happy. But, unless you’ve done some preliminary planning, you may fail, even though your product is a strong one. 4). Leading a Website Redesign Team: Things Non-Technical Managers Should Know Are you a marketing person or general manager who has been put in charge of your company’s website redesign? If so, you’re in good company. A majority of the website redesigns being done today are not led by web professionals. 5). Online Business Owners: Five Steps to a Holiday Gift You Give Yourself No matter how large or small your company is, online business owners need to take a step back and evaluate their business. It’s a gift you can give yourself at this time of year. Your business is only as good as the strategy and tactics that support it. Many of my customers resist this, especially at holiday time. I believe this is the best time to see where you are and where you’re headed. Holiday time can be emotional. While your feelings are on the surface, it’s a good time to do some valuable thinking about your business. This may sound counter-intuitive, but try it. 6). Online Marketing: Five Principles That Help You Succeed NOW I have been working for Internet companies since 1994. First at America Online and now in my own marketing and design business. The only online marketing rule I adhere to is that things are constantly changing. That could make marketing difficult. To keep moving forward, use the following five principles. 7). Selling Products Online: What’s your story? I know that you’re excited about the products you sell online. But do you communicate that excitement to your customers? Based on the bland product pitches I see everyday in my marketing and design business the answer is clearly no.