Alan Boyer Profile and Articles
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http://www.leaders-perspective.com/Small-Business-Help.aspx
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1). Do You Hate (or Maybe Dislike) Selling?
The reason most people hate, or dislike, selling is that they already have a bad perception of a salesman. Therefore, they are afraid they will be perceived as taking advantage of their customers. This can frequently cause people to not get out there to sell, or at least slow down salespeople.
When you can change that perception to "being the answerman, being the helper" not only will it feel comfortable, but you will see your sales go through the roof.
2). How to Multiply Business Sales by Up to 9 Times in Just One Week--Define the Customer Value
There is more than one type of customer coming to you. Define your customers by how much they are worth to you.
I see my customers multiplying their sales by sometimes as much as 10 times in as little as a week by defining them this way, and finding which ones are the most valuable.
3). Powerful Ads and Website Material—Learn from the Best…and the Worst
How to develop powerful ads and websites. Learn from the best and the worst.
We must be able to identify the best ads and the worst and then learn how to copy their style and approach.
4). Test Marketing--How to Increase Your Direct Mail Marketing Response by Using the Internet to Test
This is the fastest way to increasing your direct mail marketing.
This article lays out the internet tools that are traditionally thought of as online marketing tools that can show the way to increase your offline marketing results significantly.
5). The Secret to Truly Successful Networking
What kinds of results do you get from networking? Read further to find How to Make Your Networking results go exponential.
6). Why Do a Business Plan?
This is the key to growing a business, multiplying a business to almost any level. There is a lot of similarity between being successful in business to an engineering design. This is what I learned from being an engineer that, when applied to business, has frequently multiplied a business in weeks.
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