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1). 5 tips to boost your PPC results on Google As costs of PPC campaigns are increasing, internet marketers are more than even under the pressure to deliver positive results. The performance of PPC campaigns is dependent on following factors: - The impression rate - Your ad position - Click thru rate (CTR) - Conversion rate Finding the right balance... 2). The Importance of Email Marketing Metrics One of the great benefits of email marketing is that it delivers measurable metrics. To run a successful email marketing campaign, you need to monitor and understand email statistics such as Open Rate, Click-Through Rate (CTR), Bounce Back rate etc. Understanding these metrics will allow you to improve your email marketing campaign and achieve bett...