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1). RSS Feed A New Revolution on the Web An RSS feed, also known as a "news feed", is a syndicated news feed in an XML format that you can subscribe to. A news feed reader, also known as a "news aggregator", is software that lets you subscribe to RSS feeds. Organizations will trust their employees enough to let them subscribe to RSS feeds. Once you have an RSS Reader, you can subscribe to... 2). Start Building Your List First! Email list building is like this in that you must continually be monitoring your results and take alternative actions to create different results. The same goes for opt-in list building. I only got flames for failing to follow through with the idea by giving some advice on building your own email list. Make your site traffic and/or foot traffic, wo...