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1). The Psychometric Profile – a useful recruitment tool? Personality profiling is increasing used by employers to assess potential employees. In an article that appeared in The Times the British Market Research Bureau stated that “Nearly three quarters of UK companies now rely on psychometric profiling when recruiting.” It is now commonplace for employers to use psychometrics to understand, enhance and i... 2). What’s wrong with Focus Group Research? Since they were first used over 65 years ago by US government sociologists investigating the effectiveness of military propaganda movies the focus group has been the mainstay of the market research industry. By the middle of the twentieth century, advertising agencies were jumping on the bandwagon hiring researchers to find out why ce... 3). Stimulate the senses for stress relief Whilst there are hundreds of books, therapies, drugs, herbal remedies, self help courses and specialist activities available for reducing stress, there are still only two ways to have less stress in your life. Firstly remove the cause of the stress. Secondly, find ways to reduce its impact. Put like that it sounds so simple and easy, but the realit...