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1). 10 Ways To Use Podcasts Podcasting has only been popular in the public eye for a little over two years, but the technology has only recently shifted from early adopters to the rest of us. People are finding a lot of ways to use these recordings, many of which should get you thinking about how you (or your company) can begin using podcasts right away for profit and promoti... 2). Podcasting as a Marketing Tool Should Your Company Be Podcasting? Before we answer that question, let's take a quick look at what a podcast is. Audio programming isn't revolutionary.A company called Audible.com has been selling downloadable content like audio books and radio shows for nearly 10 years. Now, thanks to the growing popularity and large storage capacity of Apple’s iP...