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1). Are Professional Sports Uniforms Too Sacred for Company Logos? In an article last month in the New York Times, the NBA admitted it is considering allowing logos on player’s uniforms. This should come as no surprise to anyone who is familiar with the sports business; and yes, sports is all about making money. Just read this quote from Mark Cuban, owner of the Dallas Mavericks, about putting logos on NBA uniform... 2). Body Branding is Not Free Advertisers are always trying to think of new ways and new places to display company logos. Now there’s a new advertising medium to throw in the mix: people’s bodies. Remember the 20-year-old Nebraskan who auctioned off his forehead on E-Bay for a month’s worth of advertising space? The winning bid went to SnoreStop, who paid $37,375 t... 3). Dell: Putting on stickers is costly Buying a new computer is an exciting event for most people. Many consumers find it fun to unpack and put together their new PC, expecting it to look clean and flawless. But many are disappointed when they find tacky Microsoft and Intel stickers cluttering an otherwise sleek design. The stickers either fade and peel themselves off over... 4). Detroit Seeing Ovals-Jonathan Munk Anyone who works in a Detroit skyscraper or flies into Detroit Metropolitan airport may have noticed a new landmark–or rather, roof-mark–as they look down on the city. In preparation for the 2006 Super Bowl, Ford has ordered two gigantic logos for the roof of Ford Field, where the Detroit Lions play. A South-facing logo is already in place, reports... 5). Event Logos Still Sub Par—Jonathan Munk For every seminar, conference, and annual event held across the world, there is usually a wordy, poorly designed logo to accompany it. It seems that no matter how much the design community does to impress upon people the importance of a good logo design, it seems as though event planners must not hear it. Every day as I browse the log... 6). NCAA Mascot Mayhem Continues–Jonathan Munk The future of the 17 remaining schools on the NCAA’s list of colleges with “hostile and abusive” nicknames and logos will probably depend on how good the relationship is between the school and the associated tribe. Florida State escaped a costly rebranding two weeks ago, citing support and an ongoing positive relationship between the ... 7). Own a Color Own a Color 8). The old man and the V(W)–Jonathan Munk An 86-year-old graphic designer recently filed a lawsuit against Volkswagon saying he is the designer of the original, nearly 60-year-old VW logo. Nikolai Borg doesn’t want financial compensation. He is suing Volkswagon for not recognizing his hand in the design. “I am not after money,” Borg said in an article on FreelanceUK.com. “I ju... 9). Things to Consider When Hiring a Design Firm With the myriad of chores filling up most entrepreneurs’ “To Do” list, it seems that many side tasks - like getting a logo - get put off until the last minute. That’s when countless business owners realize how important finding the right graphic design firm is to getting their company’s logo. Here are a few questions you should ask yo... 10). Volvo and Men Share Logo—Jonathan Munk This morning I came across an interesting article on abcnews.com that pointed out something I had never before realized: Volvo and men share the same logo. That’s right, the well-known circle with an arrow pointing diagonally to the upper right, made famous by disco kings of the ‘70s, is also the logo used by makers of the safest cars on the road. ... 11). ‘Made in Australia’ Logo May Down (Under) Australia’s intellectual property organization has received an application to copyright (or trademark, depending on who you ask) the much-used ‘Made in Australia’ logo. This could be a nightmare for many small business owners who have used the mark for years to distinguish their products from foreign competitors. Many Aussie entrepren...