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1). Book Review - Loyalty Myths: Hyped Strategies That Will Put You Out Of Business – And Proven Tactics That Really Work Did you ever wonder if some of those age old sayings about marketing are true? For instance, we’ve all heard “It costs five times more to acquire a new customer than to retain a current customer.” But does anyone have any proof of that? That is exactly what a group of authors set out to do in Loyalty Myths: Hyped Strategies That Will Put You Out of... 2). Book Review: Start Your Own Business If you want to start a business, but don't know where to start, then the place to start is with "Start Your Own Business: The Only Start-Up Book You'll Ever Need" by Rieva Lesonsky. The book is put out by Entrepreneur Press and is essentially a compilation of Entrepreneur Magazine's large knowledge database regarding starting a business. 3). Embrace Rapid Change We are living in a very unique time period. Innovation happens faster than we can process it, especially on the internet. If you literally take a week off, you have missed a ton. There's a good chance you missed Google's latest release, Apple's newest iPod, or AOL's legal battle. Take a few months off and you've probably missed the introduction of ... 4). Entrepreneurial Failure - Get Used To It To be a successful entrepreneur you are going to have to learn to deal with failure. There is no way around it. Thomas Edison tried over ten thousand different experiments before he finally demonstrated the first incandescent light bulb on October 21, 1879. Bill Gates' first company, Traf-O-Data, was a failure. Michael Jordan was once quoted as say... 5). Is Al Michaels Still The Best NFL Play-By-Play Announcer? When ABC “traded” Al Michaels to NBC this off-season to be their number one play-by-play announcer for their new Sunday night NFL football package, it became clear that he is still perceived to be the best play-by-play announcer in the business. However, is that perception still a reality? Michaels began his career back in 1986 on ABC... 6). Older Announcers Need To Know When To Call It Quits Deciding when to retire from something you love has to be a difficult decision. Whether you are an athlete, business owner, architect, writer, or sports announcer, the decision to walk away from a life that has defined you for nearly half a decade is certainly not an easy one. That said, no one wants to be the one who is holding on to a position th... 7). Oln’s Playoff Hockey Coverage Doesn’t Make The Cut Like many hockey fans, I was just happy that hockey was back this year. I didn’t care that ESPN didn’t renew their TV contract with the NHL - I figured OLN might have a few hiccups, but overall they would do fine. I was wrong. OLN has been a disaster all season long and it’s not getting better. I understand that they have never done th... 8). The Top 10 Sports Video Games Of All Time There have been hundreds of sports video games throughout the years. In less than forty years we’ve gone from Pong to MLB 2K6 for the Xbox 360. But the evolution of games hasn’t always meant better games. Just because a game has flashier interfaces and better graphics, it doesn’t necessarily make for good gameplay. That’s the reason that many PS2 a... 9). The Top 5 Sports Books Of All Time There have been thousands of sports books written throughout the years. Some have been absolute crap and most are mediocre at best, but there are that select few that remain deep-seated in our memories as classics. Below is my Top 5 of all time. There are some popular books missing – either because I don’t think it is as good as everyone else, or b... 10). The Top 5 Sports News Web Sites There are literally thousands of places on the web to get your sports news information. Whether you want the latest headlines, up to the second scores, editorials, or in depth analysis, there are a myriad of choices for you. While some sites only offer one or two of those things, there are several that offer all of those and more. My Top 5 are belo... 11). Tips For Success In The World’s First Sports Stock Market The AllSportsMarket is a financial exchange using a professional trading platform to buy and sell issues of sports teams. It is just like the stock market, but with sports teams! You compete with other players for real money. Money is earned from the ups and downs of the prices of teams and from dividends paid when teams win. The AllSportsMarket is... 12). Why Is Billy Packer Considered A Better College Basketball Analyst Than Bill Raftery? Every year around this time I ask myself the same question – why is Billy Packer the lead analyst for CBS’s coverage of March Madness? While Packer is working the game for the TV audience, Bill Raftery is calling the game for the much smaller radio audience with more passion, knowledge, and love for the game than Packer. Raftery and Ve...