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1). Color Theory - Choosing Your Website Colors Is the choice of colors for your website and print materials more than just a matter of personal preference? Does it really matter what color choices you make? Will your audience really feel differently because of the color combinations? The answer to all these questions is Yes, Yes, and Yes! Color is considered emotional, because var... 2). Got A Second? – Barely! Grabbing A Website Visitor’s Attention The blink of an eye! That’s how long it takes a visitor to assess the overall look of your website. Research has recently shown that a site visitor will decide whether or not they like your website in 1/20th of a second. That’s less than the time it takes to blink! And in less than 10 seconds they decide to stay at your website or leave! 3). What The Font? – Understanding Typefaces On The Web Do you operate a website, send out electronic newsletters or e-mail campaigns? Have you ever experimented with the different fonts (typefaces) available? If you have, you probably discovered there are numerous fonts available on your computer – in some cases 100-200 or more. How then do you decide which font to use? This article will g...