Display by: Title | Popularity

1). 50 Cents on the Dollar in the Dominican Republic The Dominican Republic is a tin-pot third world banana republic. There is extreme poverty everywhere and complete government mismanage 2). Dominican Republic Extremely High Prices Dominican Republic Extremely High PricesDon’t let your travel agent give you the false information that the Dominican Republic is cheap. It is 3). Is PR Really A “Soft” Discipline? If so, what is a “hard” discipline? One that involves HUGEmoney or personal pain? One that absorbs all the general counsel’s time? Or, is it the blinding success of a brand new business or, maybe, something that affects individual careers? Or must it simply employ clubs and brass knuckles? I believe public relations is as “hard” as ANY... 4). Managers: Let's Call a Spade a Spade! Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1145 including guidelines and resource box. Robert A. Kelly © 2005. Managers: Let’s Call a Spade a Spade! Brochures, broadcast plugs and... 5). Managers: Should Your PR Budget Stress Tactics or Strategy? If public relations tactics like special events, brochures, broadcast plugs and press releases dominate your answer, you’re missing the best PR has to offer. Such a budget would tell us that you believe tactics ARE public relations. And that would be too bad, becauseit means you are not effectively planning to alterindividual perceptio... 6). Maybe You SHOULD Worry About Your PR! Especially if your public relations budget is all about tactics like brochures, special events, talking to reporters and press releases. Please don’t get me wrong. Communications tactics are valuable devices which we call upon from time-to-time to move a message from here to there. But, as a business, non-profit or associa... 7). PR's Only True Measure Sure, you could measure the rather narrow results achieved by tactical subsets of your public relations program like special events, brochures, broadcast plugs or press releases. On the other hand, you as a business, non-profit or association manager might better measure the results of your strategic efforts to alter individual perception among you... 8). What Are We Teaching PR Students? Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1245 including guidelines and resource box. Robert A. Kelly © 2005. What Are We Teaching PR Students? How to do brochures, throw parties, talk ...