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1). Domain Name - How To Pick One Picking a domain name should be easy, right? Why, I’ll just use my business name. Not so fast, Sparky. A good bit of thought should be given to selecting a domain name. A Cautionary Note Picking a domain name is like getting married. You are going to have to stick with it till the bitter end. People that use your site will... 2). Google Adwords – Manipulating Keywords For Success As you probably know, Google Adwords is a pay-per-click solution offered by Google. As with other PPCs, you are given the ability to place your small advertisement on various platforms controlled by Google. While the platform provides you with a large audience, you must manipulate your keywords to generate success. Matching Options 3). A Publisher’s Rant – Why I Hate Your Articles I’m a publisher for numerous sites. I HATE many of your articles. Here’s my rant and what you can do to change my mind. Don’t Send Me Your Articles First of all, don’t send me articles. I only take them from directories. The purpose of this article is to give you a better idea of what I’m looking for in articles. It is no... 4). ASP vs. PHP When building web sites, ASP and PHP are very popular languages. Here’s my opinion on whether ASP or PHP is best ASP v. PHP Both ASP and PHP are languages used to build Dynamic Web sites that can interact with Databases and exchange information. ASP (Active Server Pages) is from Microsoft and is used with IIS (Internet Inf... 5). And Then There Were Adwords…An Introduction If you have been looking into Internet marketing, you have probably seen Adwords mentioned now and again. Why don’t we cover the basics of the program. And Then There Were Adwords…An Introduction Adwords is the name of the pay-per-click system offered by Google on its search engine as well as search engines it supplies adv... 6). Google Sued Over 'Click Fraud' in Adwords On June 24, 2005, a lawsuit was filed against Google for alleged click fraud on the Adwords pay-per-click program. The Plaintiff, Click Defense, claims Google failed to enact appropriate measures to guard against fraudulent clicks resulting in unwarranted marketing fees. Click Defense claims it has lost over $5 million to click fraud. ... 7). A Publisher’s Rant – Why I Hate The Body of Your Article I’m a publisher for numerous sites. I HATE many of your articles. Here’s why I hate the body of your article and what you can do about it. You’re Giving Me A Headache Let’s cut to the chase on this issue. I really don’t care what you write about. As long as it isn’t an overt sales pitch, knock yourself out. I am more inter... 8). Why Use Lead Management Software? Having a popular website, or popular company of any type, is entirely dependant on sales. Effective sales at that. Maintaining a healthy profit is key to the long-term survival of your web site or business and this means knowing the difference between your effective sales leads and your ineffective sales leads. Small Business Owner 9). Email Marketing Software Helps You Keep Track of Your Marketing Campaign For an advertising or marketing campaign to run smoothly and effectively good organization is required; for larger emailing campaigns this usually requires some kind of email marketing software. However, email marketing software has a lot more to offer than you would probably imagine. Prospect Finder Finding prospects can ... 10). A Publisher’s Rant – Why I Hate Your Byline I’m a publisher for numerous sites. I HATE many of your articles. Here’s why I hate the byline of your article and what you can do about it. Bylines The byline of an article is your chance to pimp your site and yourself. I don’t really care what you write. There only time I would forgo using an article because of the bylin... 11). Increasing The Perceived Value of Your Product or Service Whether online or offline, small businesses often show little faith in the quality of their service or product. Instead, they tend to focus on the limitations and lower their prices. This natural insecurity can lead to disastrous financial results because lower prices cripple your return on investment. Rest assured, you will make sales... 12). E-commerce Store – Build Your Own If you have a product oriented business, the Internet offers a unique ability to reach a broad audience. With new technology, it is easy to build your own e-commerce store. E-commerce Store Today's world is an E-commerce (electronic commerce or e-com) world. E-commerce, clearly termed as web commerce, basically means selli... 13). Creative Search Engine Optimization – A Case Study Search engine optimization this and search engine optimization that. You read and hear about it all day, but what about your site? While there are plenty of articles providing useful information, this article shows you how a real world example met with success. The point of this article is to emphasize creativity when approaching tough optimization... 14). Problems Adding RSS Feeds To My Yahoo – Feedburner Solution In the last few weeks, adding feeds to My Yahoo has been next to impossible. Here’s a solution that worked for me with a feedburner feed. Why Won’t It Add My Feed If you have a blog, adding it to My Yahoo via a feed is a fairly standard option. To do this, you simply accessed your My Yahoo page, clicked “add content”, clic... 15). How To Start An Internet Business – Site Layout The fourth step of how to start an Internet business involves the layout of your site. When organizing it, two audiences must be considered. Obviously, visitors to the site are the first audience. You must also keep in mind the second audience, search engine robots. Both audiences are extremely important and, fortunately, both want the same thing. 16). SEO – Why Site Width Matters Many search engine optimization efforts are focused on pushing the home page of a site. This is a fundamental mistake that can result in the site missing out on a lot of traffic. Go Wide, Young Man In nearly every case, a site should be designed to draw traffic through both the home page and various internal pages. Home pa... 17). The Internet is Used 24/7, But Timing Still Matters With so much information on the net regarding Internet marketing, identifying the best approach is difficult. Following is a discussion of the timing issues you should keep in mind. The Internet is Used 24/7, But Timing Still Matters Information on web marketing is a dime a dozen. Reports and studies often find things we ... 18). What an Automated Web Site Can Do for Your Business As your Internet business grows, your free time will dwindle. Site changes will become time consuming and stressful. Automate your site and you can use your time for better purposes. Automating Automating a web site can cut out tedious tasks such as updating HTML, FTPing pages and changing site designs. Advanced automated ... 19). Web Business Overview – Marketing You’ve done your research, written a business plan and created a web site. Now it’s time to market your web business. Internet Marketing There are many ways to market a web site. One of the best ways is through search engines and directories. Search engines ensure pre-qualified traffic, meaning that if someone finds your s... 20). Improving Management of Your Business All companies have business processes that can be improved. Most companies can benefit from automation or further automation of solutions. Improving Management of Your Business Improving business processes is all about a work flow plan, often graphic, and implementation of automating and organizing work processes. It is a... 21). Abandonment - Why Visitors Don’t Turn Into Customers Every good Internet business understands the value of conversions versus hits received. Far too often, businesses become fixated on the hits they are 22). Benefits of Web Site Templates Okay, you are ready to join the masses and put up a web site. You’ve put a lot of thought into the design and are ready to go. Perhaps you should give more thought to using a web site template. Web Site Templates For many people, it makes more sense to use a pre-designed web template instead of creating a site from scratch... 23). Building Your Online Store The Internet is great at leveling the field for businesses. Where else can you put up a site and immediately compete with huge companies on an international basis? What It Is E-commerce, clearly termed as web commerce, basically means selling of merchandise or services over the Internet with electronic transactions and al... 24). How To Start An Internet Business – Content, Content, Content When it comes to e-commerce, the time-tested cliché is, “Content is king.” In this case, the cliché is correct. Content For the purpose of this article, content is defined as pages of text on your site. Content is often broken down into two categories, primary pages and information pages. Primary pages are the core of a si... 25). Improve Conversion Rates – Effective Content Your site is fast and getting traffic, but conversion rates are disappointing. You may have problems with the tone of your content Do You Believe? You must have passion for the product or service you are providing. If you don’t believe in it, why should visitors to your site? A lack of belief will result in weak content an... 26). How to Analyze a Competitor’s Website Competitors' websites, if analyzed properly, can give you all sorts of information that you can use to increase the traffic and the popularity of your site. Here is an article on how to analyze a competitor's website. Identifying the Leaders Start off by identifying the major players. A good place to do this is Yahoo’s dir... 27). 6 More Tips For Raising Your Search Engine Rankings Whether your site is profitable or not with PPC advertising, search engine rankings are an important factor to consider in improving profitability. The higher you are on a variety of search engines, the better off your profitability. 1. Site Navigation The navigation menu that appears on your website should include your pa... 28). Email Marketing Campaigns Email marketing campaigns allow you to get in front of your clients time and time again, at a fraction of the cost of printed mailings. E-newsletters also add value to your web site, can boost holiday sales and can make your marketing job easier. Added Value to Your Web Site Providing an informative newsletter adds value t... 29). 4 Tips For Raising Your Search Engine Rankings Search engine rankings are an important factor to consider when you have a web site that needs more traffic. If your web site doesn’t have a good position in the rankings then it will be hard to find. Since most searchers click on the first few results, you need to make sure that your web site is ranked highly enough so that people can... 30). First Steps To Starting A Site – An Example A dog is rumored to be man’s best friend. There are lots and lost of men. Sounds like a good subject for a site that will make us rich, Rich, RICH! Okay, I got a bit carried away. First Steps To Starting A Site – An Example I cried at the end of Old Yeller. Let’s just get that out of the way right now. Dogs to me are like... 31). How to Start a Business Businesses come in all shapes and sizes. Some business owners started as kids, selling lemonade on the side of the street, while other business owners have bloomed later after years of careful planning. Whatever stage of life you're in, owning a business can be one of the most rewarding experiences you'll ever have. Starting a business is not for e... 32). Increase Web Site Visitor Return Rates Every visitor to your web site is a precious potential client. It was hard work to get that site visitor there in the first place, so you should make every effort to encourage the potential client back. The bottom line is that if the visitor found what they were looking for quickly and easily, they are much more likely to come back to ... 33). How To Start An Internet Business – Meta Tags and Keyword Density Okay, you have a domain name, layout and content. Now we get to a step that will go a long way to determining how the site will rank. Yes, we are going to focus on two infamous topics, meta tags and keyword density. Meta Tags Meta tags are html code blocks that “tell” a search engine what is on a particular site page. Meta... 34). Web Site Design Mistakes Some wise human once said "Learn from the mistakes of others. There isn't nearly enough time to make them all yourself." Hence this article. Here are five of the most annoying and common web design mistakes. 1. Slow download time - Don't be that site that is filled with the coolest gizmos in the world. You know, animation, music and ot... 35). Analyzing Traffic - Visitors V. Hits A key component to every web site is traffic analysis. When analyzing traffic, it is important to understand the difference between hits and visitors… 36). A Publisher’s Rant – A Checklist of Items Assuming you’ve read my rants on articles, you may want a checklist of items to consider for future articles. I am at your service. Checklist This checklist is going to be short and to the point. Remember, I’m lazy. Go back and read the original article if you need more information. 1. Headlines – Keyword phr... 37). Google – A Bit of History The first question most people have is, “What the heck is a “Google?” It is a play on the word “googol,” which is the mathematical figure 1 followed by 100 zeros. Depending on the level of your love for math, this is either the greatest or lamest name for a search engine. Regardless, the clever kids at Google have turned it into a cultural standard... 38). Google Patent Application - Seo Highlights The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized 39). Business Tools to Help You Run a Successful Business When setting up a business, even the best prepared among us will struggle to do everything and remember everything. It is very unlikely that we will understand all of the financial and legal ramifications of a new business, especially when we need to concentrate on getting that elusive first sale or completing the first contract. It isn’t always fe... 40). Keyword Research and Product Lines As you have probably heard over and over, keyword research is a pivotal step for success. Taken a step further, it can develop your product lines for you. Keyword Research and Product Lines Finding success in e-commerce can really be boiled down to one theme. Identify the needs of your prospects and provide a solution for... 41). Web Design Tips Web Design is an art, yet following basic steps can help lead even a non-artist to a good design. For the novice or the expert, there is always more to learn with these web design tips. Web Design Tips 1. Graphic Design of the Site There is a saying “First impression is the last impression.” The design of the... 42). Lead Management Software Efficient lead management is the cornerstone to good sales. Without some sort of lead management system, keeping track of follow-up calls, meetings, and details relating to prospective clients can be nearly impossible. With proper lead management tools, all the information you will ever need to convert prospects into clients will be at your finger ... 43). Google Cache – Why You May Want To Avoid It Sites will take extraordinary steps to get every possible page into Google to enhance their page rank. In the case of the Google cache, this tactic can sometimes come back to haunt sites, particularly sites selling products. Google Cache Google copies everything it can get its dirty little spider robot on. Google stores th... 44). Improve Conversion Rates – Load Times Your site is getting traffic, but conversion rates are horrible. Everything seems to be working, so what’s wrong? Your site may simply be to slow. Load Times – Are You Driving A Ferrari or Moped? Give some thought to the sites you have visited of the past few weeks. Were you willing to wait 20 seconds for a site to load or... 45). AOL Gives Up The Ghost The company that dominated dial-up Internet use is coming to grip with the future. As broadband use increases dramatically, AOL has watched subscripti 46). How to Really Annoy your Web Site Visitors It is quite easy to build a web site. It is even easier to really annoy your web site visitors. Build A Winner Anyone can build a web site. Building a good web site is another story. Web designers can easily avoid some of the most common mistakes by watching out for the following pitfalls: 1. Pop-Ups – Pop-up... 47). How to Succeed in Business Every one has their own definition of success. My definition of success is to be happy while working at something I believe in and am passionate about. Here are six steps I use to achieve my definition of success. Freedom - If you don't live in a country with freedom to pursue a living as you see fit, success would be difficult by my s... 48). Alexa Toolbar - The Ultimate Internet Tool There are numerous tools available on the Internet to assist online businesses. A valuable tool that you should use is the Alexa Toolbar. Even bett 49). Web Hosting for E-Commerce Sites If you’re going to pursue an e-commerce site, hosting is going to be an issue. Here’s a primer on web hosting for your site. E-commerce web hosting is the technology of storing, servicing and maintaining files for one or more web sites selling products or services online. Web site owners who pay for a web host (generally on a monthly b... 50). Advantages of an Online Site Builder There are numerous choices when it comes to building web sites. One of the first choices you will have to make is whether to use an online or offline site builder. Site Builders Site builders can be divided into two categories, online and offline. An online site builder creates a web site with web forms over the Internet. ... Browse Pages: 1 [2] [3]