Charlie Cook Profile and Articles
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1). 10 Ways to Build Trust and Build Your Business
You wouldn't buy a car if you didn't think it could get you home. And you wouldn't purchase it from a dealer you thought was robbing you blin
2). Overcoming Objections to Price
How much more could you earn if your prospects didn't objectto your prices? You'd close more sales and be moresuccessful.Like most ser
3). 10 Phone Marketing Mistakes to Avoid
"I hate making marketing calls. I don’t know what to say and how to say it. I’ve been assigned to find new clients and in the past 4 weeks
4). 8 Common Marketing Mistakes
Advertising can be one of the fastest ways to market and grow your business or it can be one of the quickest ways to go out of business. With
5). Cleaning Up Your Marketing
Has your once well-organized marketing plan come toresemble the jumble of stuff in your closet (not to mentionthe garage and the attic)? If yo
6). Are Your Emails Gettting Through?
If sending email to a mailing list is part of your markëting or business building strategy, you want to make sure your messages are reaching you
7). Are You Marketing to Your Potential?
Many small business owners struggle to grow their businesses only to find themselves stuck in a morass of marketing, management and delive
8). 5 Breakthrough Marketing Ideas
Do you ever get frustrated with your marketing? Are you putting in a lot of effort but not getting the results you want? Don't you wish you could just
9). 5 Ways to Generate Leads with Your Web Site
If you sell services one of the biggest challenges is identifying qualified prospects who want what you have to offer and are ready to buy
10). Are You Ignoring These Marketing Principles?
In marketing as in science there are basic principles that govern the movement of bodies in space, or prospects and clients. Just as peopl
11). Are You Marketing With A Deaf Ear?
Can you imagine having a phone conversation where you couldn't hear what the person at the other end was saying? You would have difficulty
12). 3 Ways to Increase Your Sales
Last week I got a call from Jose, who was looking for help improving his ads. He'd been running the same ad in four local papers for two months and on
13). Advertising Campaigns That Get Results
"Advertising doesn't work." I hear it from my clients all the time. One client was about to file for bankruptcy because she wasn't getting a good resp
14). 4 Steps to Selling More With Your Web Site
Most web sites are more like stage sets than real buildings; they make a good impression and they look substantial at first, but when you open a door,
15). Are You Marketing and Selling What People Buy?
Do you ever wonder if you’re speaking a different language thanyour prospects? You may have recently launched a business,designed an innovativ
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