S. Housley Profile and Articles




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1). Advertising in RSS Feeds
As publishers have moved towards monetizing RSS feeds, their have been vibrant discussions as to whether advertisements in feeds are viable or whether they will drive subscribers away. At the end of the day while it appears that many are discussing the philosophical approaches to ads in RSS feeds few are taking the time to examine the options avail...

2). Why Educated Consumers are Better Customers
Educated Consumers
Not too long ago, a colleague asked me why we invest so heavily in consumer education. We have made a conscious decision to spend marketing dollars on consumer education for a very simple reason. Educated consumers are simply better customers.

Lets take a closer look at why educated consumers are better custome...

3). Develop Quality Content to Rule the Web
Fresh content
The age old question keeps coming up, how do you retain website visitors, how do you make visitors return to your website? The answer should come as no surprise, fresh content. Content is truly king, the fresher the content the better the site. What many webmasters fail to realize is that there is an endless supply of content on...

4). The Value of Web Directories
Web Directories Explained
By S. Housley

Web directories are an important component to search engine positioning. Directories come in all shapes and sizes, some are generic, while others are highly specialized. Directories, are defined as categorized topics or collections of information organized into a tree like structure where c...

5). Website Resolutions
As all of us view the new year, we determine various ways to improve ourselves. Whether its eliminating bad habits, or improving quality of life, January 1st is seen as a new beginning and starting point. Your website too, can use a new look. Consider taking the website to task with these down and dirty quick improvement tips for the new year.

6). Monitoring RSS Feeds
Measuring and tracking RSS while a fairly simple concept, is really anything but. Unlike websites, RSS have the added caveat of potential syndication, making accurate tracking a challenge to anyone but the extremely tech savvy.

It is not unrealistic for marketers to want to know how many subscribers they have, which items in their feed...

7). Blogs for Kids
Flush out the writer in children. Blogging could draw out a young writer and open doors to their future. Consider encouraging your child to start b

8). Alternative Marketing Strategies
Marketing online has become fiercely competitive. Marketers are attempting to unravel and decipher online marketing to succeed. Some argue that there should not be a distinction between traditional (off-line) marketing and online marketing. Others feel that concepts applied to mail order work well on the web, while still others argue that online ma...

9). Benefits to Shareware
Benefits to SharewareShareware has been fighting the stigma of being misunderstood for decades. While corporate software giants can no longer igno

10). Benefits of Shareware
Shareware has been fighting the stigma of being misunderstood for decades. While corporate software giants can no longer ignore the marketing po

11). Podcasting Tools

Podcasting is increasing in popularity and, realizing that many are interested in providing audio content in a podcast, we have assembled a collec

12). Benefits to RSS Feeds
Benefits to RSS Feeds...Benefits to RSSRSS streamlines communication between publishers and readers. Since RSS has had a popularity surge, web

13). Building Content Sites

Highly targeted, focused sites that are related to specific market segments are highly advantageous and can often be created using existing web co

14). Competition is Good, Copying is Bad
I've always been of the opinion that competition is a good thing. It encourages all of us to be better and make better products. While it might be tru

15). Technology Predictions for 2006 and Reflections on 2005
2005 literally took the world by storm. The tragedies of the Asian Tsunami, the Hurricanes that blew through the US Gulf Coast and the earthquakes that swallowed parts of Pakistan have left an indelible mark on 2005. While mother nature cast a shadow on 2005, it was technology that delivered the impact that resulted in a huge outpouring of donation...

16). Affiliate Alternatives; Google Adsense
Affiliate Alternative; Google Adsense by NotePage, Inc.The Rise and Fall of Affiliate ProgramsAffiliate programs were once a great

17). What is Web 2.0?
What is Web 2.0?
There has been a lot of chatter lately about Web 2.0, as if the Internet is a versioned software application.

So what is Web 2.0? Simply put, Web 2.0 is a perceived transition of the web to web applications. Web 2.0 is the next generation of technology solutions where interactive content is the norm. There is no ...

18). Adware - Are Downloads Safe
Adware, Should I be Afraid?Developers offering downloads are paying the price for the malformed truths that have been put fort

19). Pay Per Click Definitions

Pay Per Click DefinitionsBy S. HousleyPay-Per-Click marketing has become an online phenomenon, with marketers only paying for traffic the

20). What is Software Piracy?
What is software piracy? There are several kinds of software piracy. The bottom line is when software is pirated, the developer does not receive c



 


 
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